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In the past decade, there has been a notable increment in the establishment of coworking spaces. Some of the top-notch brands offering coworking spaces in the world include WeWork, Industrious, and Regus. People from different backgrounds and different industries are now shifting from traditional regular office space to shared workspaces. Coworking spaces are the perfect spots for entrepreneurs, freelancers, corporates, startups and remote workers. For the smooth functioning of a coworking space, there is a need for a highly professional community manager.
If you are wishing to attract a lot of members to the coworking space, you must have a great marketing campaign to run the show. Moreover, it takes a lot of effort in order to retain your long-term client. A community manager has a major role in building a social community so that the clients and members can work together in harmony. The role of a community manager starts from greeting the newcomers to creating a friendly environment so that every member can work happily.
The community manager of a coworking space is a very important person for creation as well as scaling the vision of your coworking space. Almost all the coworking spaces bring forth fantastic amenities and best membership plans, but it is the community manager who represents the clients on behalf of the coworking space. Henceforth, the community manager will be the first person of contact for your clients to put them at ease.
The role of a community manager in a coworking space includes managing and leveraging relationships with the clients. Let’s check out the operations of a community manager in a coworking space. Firstly, the community manager needs to ensure the smooth functioning of the facility management. This includes ensuring the cleanliness of the workspace, checking stocks of inventory, handling mails, and keeping a check on the delivery by local vendors. Secondly, the community manager handles the coworking management software of the coworking space so that he can keep a check on the availability of workspace, issues raised by members and checking member invoices. Thirdly, the community manager is the head of marketing campaigns held for the coworking space. Fourthly, the community manager is solely responsible for conducting onsite tours, checking on leads and CRM. Lastly, the community manager needs to encourage networking initiatives, workshops and social events so that the members stick to the coworking space.
Role of a community manager
If you have a great community manager for your coworking space, then your business will flourish quickly. A community manager needs to take care of newcomers along with the old clients at the coworking space. A community manager needs to be a know-it-all person when it comes to providing amenities to members of the coworking space. Even if there are any issues raised by any member, the community manager is the first one who represents on behalf of the coworking space.
A community manager in a coworking space has the responsibility of organizing networking events, social events, workshops, and pitching events for members. To attract budding entrepreneurs and newly set-in startups, community managers can organize incubator programs, training events, accelerator programs and mentorship programs at the coworking space.
Benefits of having a community manager
If you have a community manager working for your coworking space, you will get the opportunity to build a collaborative environment for your members. A community manager represents your clients on behalf of the coworking space. With the help of a community manager, you can maintain harmony amongst employees and members. Every coworker looks forward to meeting with a community manager whenever there is any issue raised at the coworking space.
The members of the coworking space feel empowered when they know that there is a community manager for their support. The clients even like to form bonds along with creating meaningful relationships with the help of a community manager. A community manager is no less than the brand ambassador of your coworking space. Moreover, it is essential to have a good community manager who can build a vibrant collaborative environment at the coworking space. Community managers play a key role in bringing life to the growing community of your coworking space. The major concern of a community manager is the happiness and satisfaction of the client. If the community manager succeeds in doing so, the coworking space will succeed quickly.
Qualities of a Community Manager
Community managers are the first people who represent the client on behalf of the coworking space. A community manager must have a certain skill set which would help the coworking space to grow their business. Check out the skills of a good community manager below:
- A lot of members prefer joining a coworking space based on the community. A good community manager will make sure that the newcomers are able to fit themselves in the community and gel well. A community manager can organize social and fun events to encourage networking amongst members at the coworking space.
- Community managers must have great skills to improve the revenue statistics and member sign-ups for the coworking space. A community manager needs to directly report to the owner.
- One of the major skills of a good community manager is to integrate his interests into discussions held with clients of the coworking space. This helps a community manager to get to know the interests of the clients. This skill helps in building relationships along with a better perspective for organizing events for clients at the coworking space.
- A good community manager remains in contact with the members of the coworking space. Community managers must be aware of the businesses of the client working at the coworking space.